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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Mobility Ventures builds dealer network for its wheelchair-accessible vehicles

Mobility Ventures LLC, the current builder of the MV-1, says it has now signed more than 50 dealers. The MV-1 is the only American-built vehicle designed from the ground up for people with mobility challenges; it meets or exceeds the Americans with Disabilities Act guidelines as well as all applicable Federal Motor Vehicle Safety Standards (FMVSS). Last year, the original designer and builder of the MV-1 -- the Vehicle Production Group LLC -- was acquired by South Bend, Ind.-based AM General.

Lamborghini Aventador LP700-4 is sold out for more than a year

The sleek, angular Aventador LP700-4 from Lamborghini wowed showgoers in Geneva, and it's impressing potential buyers. Lamborghini said on Wednesday that it has received more than a year's worth of orders for the Aventador, which stickers for $379,700, including the gas-guzzler tax, in the United States. It arrives in the second half of this year.