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Peugeot puts RCZ designer on Twitter
Fri, 18 Jun 2010Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.
Bentley Supersports ‘ISR’ Convertible (2011) at 2011 Geneva motor show
Mon, 28 Feb 2011The new Bentley Continental GT is on sale, and it’s a little while yet before we see a new drop-top GTC or Flying Spur limo, so at the VW Group’s 2011 Geneva motor party Bentley revealed a limited-run Supersports Convertible. Just 100 Bentley Supersports ‘Ice Speed Record’ Convertibles will ever be made. There is, but this is the Ice Speed Record Supersports Convertible, built to celebrate Bentley's recent, err, ice speed record; just a few weeks ago, on the frozen Baltic Sea just off the coast of Finland, four-time world rally champ Juha Kankkunen drove a Supersports Convertible to 205mph.
Crunch watch October 09: the auto industry in crisis
Thu, 29 Oct 2009Tuesday 20 October 2009• Honda's CEO said he would consider launching electric vehicles for sale in Europe, Japan and the USA in a possible change of strategy for the Japanese car manufacturer (Automotive News, subscription required)• Ford 59-plate car sales up by 22% in September ‘09 compared to the same month last year. Ford claims a 14.8% share of total new car sales for the same period (Ford)• Porsche, VW and Daimler all sent top executives to the Shanghai motor show in April, but chose to snub the Tokyo motor show this week. The news comes as China’s automotive market is set to become the world’s largest (Bloomberg)• Toyota enters the Korean car market, challenging the 72% market share owned by Hyundai Motor Co (Bloomberg) Monday 19 October 2009 • The organisers of the Geneva motor show claim that 'all of the major manufacturers have already confirmed their participation' for the March 2010 event (Geneva Palexpo)• Jaguar is auctioning off the first XJ off the line to raise £1m for the NSPCC children's charity.