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McLaren P1 development car in action on video

McLaren has released video of the development version of the new P1 supercar undergoing testing ahead of the production reveal at Geneva. We did think, when we got an email from McLaren entitled ‘The next steps towards production’ on the new P1, that we might get some concrete details on exactly what the P1 will offer in the way of specification and performance. But no such luck.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Porsche acquires Nardo Test Track as its new playground

Porsche Nardo Test Track (map from Google Earth) The enormous Nardo Test Track near Lecce, Italy, has been acquired by Porsche as a new testing ground. Top Gear viewers will probably remember the opening episode if the last series of Top Gear (series 18) with the Lamborghini, McLaren and Noble in Italy or, more specifically, in the Lecce region of Italy which nestles in the warmth of Italy’s heel. The Lecce region also houses the Nardo Test Track which is where the boys took their supercars to hammer round the slightly bumpy outer oval seeking top speed.