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Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.

Chrysler says it needs another $2 billion in aid

In submitting its viability plan to the federal government on Tuesday, Chrysler asked for an additional $2 billion beyond the $7 billion in loans it sought late last year and outlined further steps to cut costs. Chrysler said it will reduce fixed costs by an additional $700 million, cut 100,000 more units of production capacity, discontinue three more model lines and sell $300 million more in assets.

GM and Bezalel Academy of Art and Design develop Windows of Opportunity smart glass tech [w/video]

General Motors' Research and Development has collaborated with Bezalel Academy of Art and Design's Future Lab students to conceptualize new ways in which rear seat passengers – who traditionally feel disconnected from their environment – have a richer experience on the road. The result is the Windows of Opportunity project, a series of applications developed by the Bezalel students and built into full-size prototypes using multi-touch and gesture sensing surfaces developed by ClickEye. The projects were: – Otto an animated character projected over passing scenery that responds to real-time car performance, weather and landscape.