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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

BMW Vision EfficientDynamics

BMW has revealed a radical new concept set to be unveiled at the forthcoming Frankfurt motor show. Dubbed Vision EfficientDynamics, the vehicle is a showcase for the German automaker's new lightweight technologies and material adaptations. The prototype features a series of layered, flowing design elements which come together to create a lightweight vision for the future: a performance-oriented model created to not only conjure up emotion but to also epitomize BMW's 'EfficientDynamics' technologies.

Peugeot 308 RC Z – getting close

Peugeot 308 RC-Z caught testing (click for bigger picture) The 308 RC-Z is based on the same platform as the 308 and the Citroen C4 (which also underpins the new Citroen DS3). Power is likely to come from a choice of 1.6 litre turbos – 220bhp or 150bhp. Also likely to be on offer is an oil-burner.