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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

BMW leads Audi, Mercedes-Benz in June global luxury-sales race

BMW AG's core brand topped rivals Audi and Mercedes-Benz, selling 134,432 cars worldwide in June, a rise of 12.3 percent over 2010 figures, the company said today. Mercedes sold a record 120,510 units in June, a rise of 6.4 percent, topping Audi, which saw June sales grew 19 percent to 117,650 cars last month. BMW brand's global deliveries, boosted by sales of the new 5-series sedan and X3 SUV, rose 17.8 percent to 689,861 units in the first six months of the year, ahead of Audi's 17.7 percent rise to 652,950 cars.

Mercedes-Benz to attempt longest-ever powerslide

Mercedes-Benz aims to top the current world record for the longest-ever powerslide this weekend at the Brooklands circuit in Surrey in the United Kingdom. Mercedes driver Mauro Calo will spend about four minutes sliding either an E63 or a C63 AMG sedan in a 55-mph, third-gear drift. The goal is to rack up 10,000 feet (nearly two miles) sideways, obliterating the existing record of 8,000 feet.