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MINI’s Olympic Marketing Masterstroke
Wed, 08 Aug 2012BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.
Lotus CEO Mike Kimberley to step down on Friday, citing health issues
Wed, 15 Jul 2009Lotus CEO Mike Kimberley is stepping down on Friday, as back problems are forcing him to prematurely call it a career. Kimberley will turn 71 in August. He's in his second stint at Lotus and has been CEO since 2006.
Mercedes G 65 AMG & G 63 AMG arrive with G Class updates
Wed, 11 Apr 20122012 Mercedes G Class now includes V8 G63 & V12 G65 Mercedes-Benz reveals the updated G Class for 2012 with two new AMG models – the V8 Mercedes G 63 AMG and V12 Mercedes G 65 AMG. The Mercedes G Class may have been around since dinosaurs walked the planet, but Mercedes don’t want to let it go and with every new tweak they make the G Class gets even more desirable. Which defies logic.