New Hyundai Santa Fe goes butch with Andy Torbet

Hyundai has roped in extreme adventurer and TV presenter Andy Torbet as a Hyundai Brand Ambassador to demonstrate the rugged side of the new Santa Fe. In fact, Hyundai has gone about as far from fluffy stuff as it can by getting extreme adventurer, and sometime TV presenter, Andy Torbet on board as a brand ambassador for Hyundai, and throwing him a new Santa Fe to tackle his rugged adventures. Andy is busy writing a book about extreme adventures in the UK and is travelling round the country to the UK’s most remote spots, so Hyundai found this a great opportunity to get him in the new Santa Fe as he tackles stuff like rock climbing and exploring flooded mines (and not doubt lots of other butchness too).

Nissan launches new model avalanche

Nissan president and CEO Carlos Ghosn plans 60 new models By Tim Pollard Motor Industry 14 May 2008 10:32 Nissan will launch 60 new products in the next five years, the company’s latest business plan reveals. And it'll need every new model it can lay its hands on, amid a profit warning and a 30 percent collapse in profits this year. The company certainly loves catchily titled grands projets; following hot on the heels of the Nissan Revival Plan, Nissan 180 and Value-Up, it’s now announced the Nissan GT 2012 plan – spelling out the company’s strategic aims for the next five years.

Fisker has potential buyers in line

VL Automotive and Chinese Investment Group Wanxiang are looking to buy troubled automotive manufacturer Fisker. Maker of the curvaceous Karma, Fisker has been cash-strapped for some time now due to what company insiders called an overly optimistic business plan that anticipated rapid sales growth. Tesla's success in the luxury/upscale electric vehicle industry hasn't helped Fisker's cause either.