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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Audi Urban Future Summit: Interactivity in the future city

The Audi Urban Summit is an international convention bringing together experts on urban mobility and development to discuss one central question: Which energies and forces will change the city of the future in 2020 – and what relationships will exist between these forces? Held in Frankfurt, just prior to the city's auto show, the summit aimed to hold an open discussion that was ‘free from preconceptions about how cities and mobility can be shaped in a suitable and sustainable way in the future'. Workshops focused on three key themes: Energies of data, energies of social relations and energies of resources.

Lexus LS 600h L Review & Road Test (2011) Part 2

Lexus LS 600h Review Part 2 With an ‘h’ tagged to the end of its name – and the Lexus predilection for all things hybrid – it won’t come as a shock to learn that the Lexus LS 600h is a hybrid. Nor will it probably surprise you that it doesn’t actually have a 6.0 litre lump lurking under the bonnet as its name suggests. Instead, it has a 5.0 litre V8 and some electrickery in the shape of a pair of electric motors which, in concert with the V8, produce 438bhp, directed to all four wheels through a CVT ‘box.