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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Underground Racing Lamborghini cracks 250 mph--watch the video

Earlier this year, we told you about Underground Racing, a shop in Charlotte, N.C., that makes a business out of upgrading Lamborghinis with twin turbochargers to boost engine output to more than 1,000 hp. Now, a Lamborghini Gallardo Superleggera upfitted by Underground Racing cracked the 250-mph mark at the Texas Mile event. Car owner Richard Holt made the 250.1-mph run in late March, but video was posted just this week.

Here's your chance to save a few lives

It's time to rally the troops, folks. And if you need any impetus, think about this: We're coming up on prom season, when stupid is as stupid does far too often, especially behind the wheel. We refer to teenage driving instruction.