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Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.

Jeep hides ad in 'Saturday Night Live' skit, sort of

Jeep did something over the weekend that we've never seen before -- probably because we're too young. It didn't place its product in a show, which has become more and more common. “We can take my Prius, it has navigation!” And it didn't quite make a commercial spot, in the traditional sense, at least.

Ford tops Scrappage Scheme

Ford have made 14,000 sales under the Scrappage Sheme Ford – who are the biggest car seller in the UK anyway – are, not surprisingly, coming out on top in the Scrappage wars. They’ve managed to shift over 14,000 cars under the Scrappage Scheme in the last few months, and orders are coming in at the rate of 300 a day. Top seller is the new Ford Fiesta, with a healthy dose of Fiesta sales being the Ford Fiesta ECOnetic.