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Video: Yasushi Nakamuta on Mazda 3's 'unique' design process
Wed, 03 Jul 2013It may be leaden with PR-talk but this short presentation by Yasushi Nakamuta, Mazda's director of advanced design studio at the press unveiling of the new Mazda 3 in Melbourne is still worth a couple of minutes of your time. But while the 3 is undeniably attractive we can't help but feel that the 'unique' design process Nakamuta describes (which appears wholly conventional to us) has resulted in little more than a thoroughly normal product. Take a look for yourself at the video to your left.
Tesla asks NHTSA to investigate fires
Tue, 19 Nov 2013In response to concerns following a recent accident which appeared to result from road debris damaging the underside of a battery compartment of a Tesla Model S, causing a fire in the engine compartment, the company has announced that it has requested that the National Highway Traffic Safety Administration conduct a full investigation into the fire incidents. In a blog post, Tesla CEO Elon Musk wrote the following about the investigation: "While we think it is highly unlikely, if something is discovered that would result in a material improvement in occupant fire safety, we will immediately apply that change to new cars and offer it as a free retrofit to all existing cars. Given that the incidence of fires in the Model S is far lower than combustion cars and that there have been no resulting injuries, this did not at first seem like a good use of NHTSA's time compared to the hundreds of gasoline fire deaths per year that warrant their attention." Tesla has also released a software update to the cars which will maintain their standard ride height at highway speeds, preventing the air suspension from lowering the car an extra inch at highway speeds for greater aerodynamic efficiency.
General Motors reshuffles Executive Design leadership team
Mon, 07 May 2007General Motors will be changing its Executive Design leadership team around in the coming months to accelerate global product development. The announcement came on the heels of news regarding the giant automaker being surpassed by rival Toyota in global sales. In an effort to bring itself out of the red, the company is reshuffling its design team in several areas.