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Britain's low-carbon future

By Guy Bird Motoring Issues 25 March 2008 12:36 Higher purchase taxes for high emitters, ‘traffic-light style’ tax discs to indicate a vehicle’s environmental friendliness and mandatory dashboard-based driving efficiency technology are just three recommendations from a new report that looks set to inform Government policy for the next decade. Published on the same day as the Budget, the snappily titled King Review Of Low Carbon Cars Part Two (Recommendations For Action) was lost amid all the hoopla of new tax bands. But now we've had time to scrutinise it, we can assess the proposals that could affect your next car choice, from upfront purchase price to tax and running costs.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Mercedes color and trim manager on the new SL-Class interior [w/video]

Mercedes has released a video as part of the Mercedes-Benz New York Fashion Week, discussing interior design details of the new 2013 SL-Class. In the video Nicola Ehrenberg-Uhlig, manager of color and trim for Mercedes-Benz, explains the choices made when the vehicle was designed and how the design team wanted to convey the car's personality via special materials. Aviation is the theme for the new SL-Class, which in the designers' minds stood for clear design, functionality, speed and power.