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The Woodward Dream Cruise with Ian Callum

Try describing the Woodward Dream Cruise—a pulsing expression of Amer-ican automotive enthusiasm condensed into an endless, eight-lane traffic jam—and your audience will fall into one of two groups: The ones who shrug it off as inexplicable gasoline-fueled hysteria, or the ones who simply embrace it as the day-long automotive flash mob it is. Ian Callum, principal designer for Jaguar, falls firmly in the second camp. That's right.

Honda Small Hybrid Sports Concept sketch

By James Mullan First Official Pictures 05 February 2007 09:34 Honda will show its first dedicated hybrid car since the Insight at the Geneva Motor Show in March. Only the sketchiest details have been released about the Small Hybrid Sports Concept, but we know it will definitely make the transformation from concept to production reality to slot above the Civic Hybrid in Honda’s range. Unlike the Insight and Civic hybrids, the Small Hybrid Sports Concept was designed in Europe, at Honda’s Offenbach European R&D headquarters.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.