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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Super-Mercs storm in

By Ben Whitworth Motor Industry 29 September 2006 08:18 Mercedes pulled the wraps off not one but two muscle-bound AMG monsters at the Paris show – the CL63 and S63. Powered by AMG’s formidable 6.3-litre V8 that pumps out 525bhp at a screaming 6800rpm and 465lb ft of twist action at 5200rpm, the uber Mercs will both hit 60mph in 4.6seconds and are electronically reined in at 155mph. Given their flagship position in the Mercedes thoroughbred stable, both cars are naturally fitted with every single acronym in Mercedes’ safety, braking, luxury and performance lexicon.

Mercedes at the London motor show 2008

Little in the way of new metal on the Merc stand – but you can let your kids have a crack at driving if they're taller than 4ft 11in in a special Merc contest By By Gavin Green and CAR reader reporter Sandy T Motor Shows 23 July 2008 00:29 Mercedes were one of the few premium brands to bother making an appearance at the 2008 London motor show and, although there were no whizz-bang world debuts, there was a reminder of just how busy the car maker has been recently. What’s new on the Mercedes stand? Not much.