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Ford Edge gets $200 price cut

Ford Motor Co. said Tuesday that the 2011 Edge crossover will start at $27,995 including shipping. That's about $200 less than the 2010 model, although Ford added more power to the 2011 base engine.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Who's Where: Jason Castriota joins Stile Bertone

Contrary to what was previously disclosed, Car Design News has now confirmed that Jason Castriota, who left his position at Pininfarina on the eve of the Paris Motor Show in September, is set to become Design Director at Stile Bertone. He will start his new position on December 1. Castriota had initially intended to set up his own design consultancy before being approached by Bertone.