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Audi R15 TDI (2009): first official pictures

By Ben Pulman First Official Pictures 10 March 2009 10:23 This is Audi’s new R15 TDI Le Mans racer, with an all-new V10 diesel engine and lithium-ion battery technology. The R15 is Audi’s second diesel endurance sports racer, after the R10 TDI that first raced in 2006. It’s designed to fight Peugeot’s oil-burning 908 and Aston Martin’s petrol-powered LMP1.

Porsche Cayenne GTS Design Edition 3 special release

Porsche has injected a little more flair into its SUV with the debut of the Cayenne GTS Design Edition 3. Following the Cayman S and Boxster S Design Editions, the Cayenne receives a thorough visual makeover from the Porsche Design Studio. Designers began by covering the Cayenne’s sheetmetal with lava grey metallic paint with three design stripes down the center of the hood and one stripe along the lower door panels.

VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.