Fishhawk Wt 1750 Travel Cover 19 38114-14 on 2040-parts.com

Hyundai enlists London College of Fashion to raise awareness of Hydrogen Fuel Cell cars

The Hyundai ix35 FCEV (pictured) will get graphics from the LCF to promote FCEVs Even though car makers have been playing with the possibility of cars powered by hydrogen for years, it’s only now that an real-world FCEVs are starting to hit the road. Car makers certainly seemed to have made the hydrogen fuel cell a practical proposition for powering cars (although cost is still an obstacle), but that’s just the start of making FCEVs a viable option. Huge amounts of work need to be done to create a hydrogen refuelling network but, perhaps more importantly, car buyers need to understand that FCEVs are viable and that they exist at all.

Hyundai to badge premium cars as ‘Genesis’?

Will Hyundai's premium cars - like the Equus (pictured) - get a Genesis badge? Reports from the US say that Hyundai is considering badging their premium cars as ‘Genesis’, although there will be no Genesis ‘Brand’. The rumours that Hyundai want to move in to Lexus and Infiniti territory by creating a luxury sub-brand – Genesis being the favoured moniker – have been doing the rounds for years.

Synthetic diesel fuel powers 1,000 miles of Audi

Audi began a 1,000-mile eco drive on Oct. 18 in a demonstration named "Eureka! Diesel Drives the Future." Two Audi A3 TDI test cars left Eureka, Calif., and headed south, filled with RenDiesel, a synthetic fuel from Rentech.