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Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

MG Design Centre opens in UK

The opening of MG's new design center this week at the historic production site of Longbridge, Birmingham, England was both an incredible and credible occasion. Incredible, because the brand looked dead in the water after the debacle of MG Rover's collapse in 2005 and even after various Chinese takeovers, its UK operation seemed destined to play no more than a tokenistic bit part. And thankfully credible too, because now all of MG's global design will genuinely be led from this new facility in the epicentre of England's traditional motoring heartland.

Ford moves upmarket with new Mustang, Edge and Vignale sub-brands

Ford Britain's biggest carmaker is fighting back against increased competition from budget brands from below and executive makes from above with an aggressive expansion, which will see it launch three new models by the end of 2015. Ford is about to introduce models popular in the US over here to stretch its product line-up above the £30,000 threshold. At last week's Geneva Motor Show, the company showed the new Mustang sports car as well as the new Edge crossover (above).