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Mazda refines lineup with SkyActiv technology

It turns out Mazda isn't simply shooting for the sky. Rather, the protagonists of zoom-zoom driving dynamics are taking an active approach to the brand's DNA: Put it all together, and it's called “SkyActiv.” Mazda is billing the suite of technologies as the pillars of its way forward. Much of these features--which enhance future products in nearly all areas including engine, transmission and chassis--have already been revealed.

Kia Ex_Cee'd Cabrio Concept (2007): first official pictures

By Tim Pollard First Official Pictures 23 February 2007 09:40 Kia Ex_Cee'd Cabrio Concept: the lowdown The Koreans' ambitious growth plans show no signs of slowing down; last week, Kia unveiled the Cee'd estate production car - today, it slides the covers off a soft-top version of the same model. Dubbed, somewhat cornily, the Ex_Cee'd Cabrio, the convertible will be shown officially at the Geneva Motor Show in early March. And don't laugh at the back - it was designed by Peter Schreyer, formerly head of Audi design and now boss of the Koreans' studio.

Behold! Gremalibur!

There's something your author has noticed about very good product designers. They're essentially children. Yes, they may front like adults, but they're mired in that young world of possibility, always asking, “It can't work like this?