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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

The Smart Car has competition – Perhaps!

La Smorsche - the next Smart Car rival?! But where do Supercar makers go with this? Bentley is trying to go down the Bio-Fuel route as an option, and SSC are pursuing the EV route with their latest offering.

The 149mph M25 driver and UK’s other speeding record breakers revealed

A motorist has been caught doing 149mph on the M25 in Kent By Tim Pollard Motoring Issues 29 May 2014 08:56 A motorist was caught doing 149mph on the M25, a Freedom of Information request has revealed. The rushing driver was flashed by a speed camera on the London orbital near Swanley, Kent and heads a list of Britain’s fastest speeders in a new survey. All of the UK’s 39 police forces were asked to cough up their most outrageous speeding offences in the past year by the Institute of Advanced Motorists (IAM) and the results make eye-popping reading.