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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Top Gear Tonight: Crossovers & Caravans, Lamborghini Aventador & Sesto Elemento & Steven Tyler is SIARPC

Jeremy and James play with Crossovers and Caravans in tonight’s Top Gear Surprisingly, we’re almost at the end of Series 20 of Top Gear, with tonight’s episode, episode 5, the next to last in the current series. The ‘consumer advice’ bit of tonight’s show focuses around crossovers and caravans. James and Jeremy have concluded that crossovers are the perfect cars for caravanning, so they grab a pair of crossovers – one from Volkswagen and one from Mazda – and do a day living life as a caravanner in  the New Forsest and back at the Top Gear track.

Motion Simulation TL1: Ariel builds an immersive simulator

Ariel Moto Company, makers of the mad-yet-minimalist Atom sportscar, have teamed up with new UK firm Motion Simulation to develop and manufacture the TL1 immersive motion simulator. Featuring a spherical immersive projection screen and adjustable driving position, the TL1's composite pod allows vicarious thrill-seekers to try piloting anything from an F1 car to a combat aircraft with a greater degree of realism than existing simulator chairs. In the video above, the TL1 is configured as as Touring Car racer.