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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Skoda Fabia vRS 2000 concept

With the Wörthersee Tour celebrating its 30th annual recurrence and the VW GTi celebrating its 35th anniversary, the Volkswagen Group is having a huge presence at this year's show. The Group's Czech arm is showing a new concept dubbed the Fabia vRS 2000, which has been specifically developed and built for the event. Drawing on the Fabia Super 2000 rally car, Skoda's designers have created an original roadster pursuing a single goal: dynamism and the joy of sporty driving.

BMW expands Mini lineup with two-seat coupe, roadster models

Mini is celebrating the 50th anniversary of its original model by confirming plans for a new compact performance-oriented coupe. The two-seater, revealed 50 years to the day after the premiere of the first Mini back in 1959, will make its public debut at the upcoming Frankfurt auto show. At the show, the BMW-owned carmaker also will unveil a similarly styled two-seat roadster, which sources say will head into production as part of a strategy aimed at further raising the appeal of the wildly popular and iconic small car.