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Lancia at the Paris motor show 2008
Thu, 02 Oct 2008By Ben Barry Motor Shows 02 October 2008 22:57 At the Paris Motor Show 2006, CAR Online witnessed the covers come off the concept that was to pre-empt Lancia’s C-segment superstar. Today the Lancia Delta takes pride of place on the Lancia stand, flanked by the rest of the range: Ypsilon and Musa. It’s the name that probably means most to UK buyers, so the Delta will spearhead Lancia’s comeback to these shores after a 15-year-break in mid-2009.
Nissan Friend-ME – looks better than it sounds: Shanghia Motor Show
Mon, 22 Apr 2013Nissan has built the Friend-ME (which must rank as one of the most useless car monikers ever) to appeal to the potentially huge market of ‘B?línghòu’ buyers, a group of buyers, born in the 1980s, who grew up as single children thanks to China’s ‘One Child’ policy. Nissan sees this group as totally reliant on their network of friends for support, and has built a car that owners can enjoy with their friends on an equal basis. So every one of the four seats gets full instrumentation - SatNav, Fuel, Speed – and an ‘Oracle Stone’ runs down the centre of the cabin which can display whatever content the occupants want from their connected Smartphones and tablets.
Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.