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New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.
Top Gear Series 21 starts 2nd February – new video trailer
Sat, 25 Jan 2014Top Gear Series 21 starts 2nd February Last weekend we brought you the first trailer for series 21 of Top Gear, although it basically consisted of Jeremy Clarkson moaning about lorries whilst driving a VW up! At that time, the BBC were still being cagey about when the new series of Top Gear (although we did expect it to start on 2nd Feb), but now BBC Media have managed to add it to their official schedule details so it’s now officially confirmed to start on 2nd Feb. Now we get a new trailer for the new TG Series, and this one is much more typical with mayhem and nonsense abounding including 1980s hot hatches, lorry racing, supercars, quad bikes on water, tanks and, of course, the McLaren P1.
Dodge expands Blacktop lineup for 2013
Thu, 10 Jan 2013In November, Dodge added the Avenger, Challenger and Charger vehicles to the list of Blacktop special editions. Dodge says they were received well, and the company is adding the Journey, Durango and Grand Caravan to the list of cars that can get the Blacktop treatment. The Grand Caravan Blacktop comes equipped with 17-inch polished aluminum wheels with black accents, black grille, black headlight bezels and fog lights.