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Chevy will use World Series to pitch Volt's debut
Fri, 01 Oct 2010Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.
Chevrolet Volt faces toughest test--consumers
Sun, 28 Nov 2010Scientists, journalists and a slew of other alleged experts have all weighed in on the 2011 Chevrolet Volt, and now the only verdict that truly matters--the public's--will be rendered. General Motors said 6,348 consumers have taken the extended-range car for a spin during a 12-city “Volt Unplugged Tour,” and not surprisingly, GM's reviewers like it. Still, initial feedback does appear to be truly positive.
Lamborghini Brand and Design Director steps down
Tue, 14 Dec 2010According to well-placed sources within the automotive design community, Car Design News has learned that Manfred Fitzgerald, Brand and Design Director at Lamborghini, has been asked to leave the company. It is presumed his role with the company's design aspects will likely be absorbed by current Audi Group Head of Design Wolfgang Egger. Fitzgerald had been working at Lamborghini since 1999, shortly after the sports car maker was bought by parent company Volkswagen through Audi AG.