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Nissan and Fiat marketing heads trade insults over 'visual pollution'

A war of words has erupted between Fiat and Nissan's marketing departments over their electric vehicle designs, the Leaf and the 500e. Matt Davis, head of Fiat product marketing, told Bloomberg News before the launch of its all-electric 500e at the Los Angeles show last week that "ugliness is probably one of the worst forms of pollution," seen as an indirect attack on Nissan's electric offering. The then 500e came under attack with Nissan criticizing the fact that it was created only to meet Californian emissions requirements.

Nissan LEAF reversing record on video

The Nissan LEAF EV broke the record for the fastest reversing over a mile at this weekend’s Goodwood Festival of Speed and we have it on video. Last week we reported that as part of its ‘Big Turn On ‘ campaign to get the world ‘switched on’ to electric cars Nissan were going to have a crack at the world record for going backwards for a mile in a car at the Goodwood Festival of Speed. Which they did.

BMW ActiveE – the BMW 1-Series Electric – at Detroit

BMW has reveled the BMW Concept ActiveE at the Detroit Motor Show BMW obviously think there’s room for more than just the MINI E to be punted round the roads by Joe Public to shake out all the wrinkles in their electric car gubbins as they’ve brought along the BMW ActiveE Concept to the Detroit Motor Show – basically an electric BMW 1 Series – which we first reported on back in December. The ActiveE Concept gets a rear mounted electric motor that divvies up 170bhp. Unlike the MINI E BMW has managed to stick the batteries under the car instead of ripping out the back seats to store them.