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2015 Volkswagen Golf R ice drive

What is it? Where is it may be the better question. Arvidsjaur (pronounce it “our-vids-yower”), Sweden, has a name that's easier to pronounce when your jaw is just a little bit numb from the cold.

Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

First Sight: BMW Zagato Coupé

"I've been looking for a way to collaborate with Zagato and Nori [Norihiko Harada, Chief Designer Zagato] for around 20 years," explains Adrian van Hooydonk, Senior Vice President BMW Group Design as we stand in the shadow of the magnificent Villa Erba. "Last year at this event we had a conversation and decided that it was the right time to do something." BMW and Zagato both have history associated with the Concorso d'Eleganza Villa d'Este – Europe's most glamorous car show – yet until last weekend the two illustrious names had never crossed paths. The BMW Zagato Coupé marks the first project between the two and the first Italian-designed car to wear the blue and white propeller since the 2003 Bertone Birusa.