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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Surgeons most likely to make insurance claim

DOCTORS who work as surgeons are the most likely to make a claim on their car insurance, with 36% of them making an ‘at fault’ claim at some point in their driving history in the past five years. Healthcare professionals do not come out well in the top 10 of drivers most likely to claim on their own insurance, with GP doctors in second place and health visitors in third. The trend continues with hospital consultants in fourth and clinical psychologists in fifth spot and psychotherapists in sixth.

Cadillac introduces ATS Crimson Sport Edition

The already sleek Cadillac ATS will get a limited-production Crimson Sport special edition this spring. The deep red exterior metallic paint is just one of the upgrades to the standard ATS. Inside the Caddy, four unique interior options will be available: red with black accents, caramel with black accents, black on black and platinum with black accents.