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Mercedes wants to help you fall asleep at the wheel

Mercedes Attention Assist will soon get help from Mercedes Active Comfort Mercedes are working on an Active Comfort System to help fatigued drivers take a power nap with aromas and massage inducing sleep. The Mercedes Attention Assist is designed to warn drivers when their driving is becoming a bit erratic as they get tired and lose concentration, with its little coffee cup symbol now proliferating across instrument panels on Mercedes cars. But what if you’re one of those poor unfortunate souls who can’t just pull over and go to sleep for 20 minutes for a quick power nap to recharge your batteries?

BMW gets new North America boss

Veteran BMW executive Ludwig Willisch, who has led sales operations in Europe and Japan, will take over as CEO of BMW of North America on Oct. 1. The 54-year-old German will replace Jim O'Donnell, 61, who is retiring.

Maserati new model rollout confirmed

Maserati has revealed its plans for a new model rollout over the next few years as it targets 50,000 annual sales. It seems Fiat’s plans for Maserati, and their aim to sell 50,000 cars a year by 2015, is on target with the latest infographic from Fiat clearly showing which Maserati models are planned. The first car on Maserati’s list is the one we’ve already seen – the 2013 Maserati Quattroporte – which had a reveal recently and will get its public debut at the Detroit Auto Show next month.