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Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.

BMW i3 Coupe & 3 Series GT: Geneva Motor Show 2013

The new BMW offerings at Geneva are the debut of the BMW 3 Series Gran Turismo and the European debut of the BMW i3 Coupe Concept. There’s nothing at the 2013 Geneva Motor Show from BMW that will set the column inches flowing, but BMW does have a couple of debuts in Switzerland to tickle interest – the 3 Series GT and the i3 Coupe Concept. The BMW 3 Series Gran Turismo comes under the heading of ‘Why would you build that’ (although, to be fair, we thought the same about the 6 Series Gran Coupe until we reviewed it) when BMW already offers the 3 Series Touring and, if you want something bigger, the 5 Series.

Vauxhall launches speed limit detectors on Insignia (2008)

By Tim Pollard First Official Pictures 19 June 2008 07:53 Vauxhall's new Insignia will be the first of a wave of cars to have a forward-facing camera that can read road signs. The optional kit will detect speed limit and no overtaking signs – and flash up a reminder to the driver on the dashboard.GM calls the tech, which will be launched in early 2009, Traffic Sign Recognition and it uses a small, wide-angled camera system supplied by Hella. It sits at the top of the windscreen near the rain sensors and rear-view mirror, scanning the road ahead taking 30 photos per second.It's 1984 all over again...With a range of 100 metres, the camera focuses on circular patterns and then interprets the numbers inside by contour comparison; if a match is found on the software's database, that road sign will be flashed up in the driver's binnacle.The front-facing camera is also used as a lane departure warning system, alerting the driver if they unintentionally swerve out of their lane on a motorway.Cars with cameras: a growing trendMore and more manufacturers are fitting cameras to their cars nowadays and you can expect a flood of systems like the Insignia's to be launched in 2009, including the new BMW 5-series.CAR tried out these new systems on Bosch prototypes in 2007.