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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Connectivity and customization for the 2012 Chevrolet Silverado

Heated and cooled seats, a special White Diamond Edition paint job and a new navigation system are among the upgrades for the 2012 Chevrolet Silverado. Both heavy-duty and light-duty versions also get the option of a Wi-Fi system, installed by the dealer, and new front-end designs. For 2012, the pickup will have a chrome mesh grille with a chrome surround on LS and LT models, while LTZ grilles will have body-color surrounds.

Porsche considers North America, China production to grow sales

Porsche may launch production in North America and China as part of a plan to double annual global sales to 200,000 units, CEO Matthias Mueller said. Mueller said the sports car maker's current German assembly plants in Zuffenhausen, near Stuttgart, and Leipzig, were too small for the brand to reach its ambitious goals. "We will consider this year whether to start production in Asia or North America," Mueller told the German magazine Focus in an interview published Monday.