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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Ford Focus BEV at 2009 Frankfurt motor show

By Tim Pollard First Official Pictures 15 September 2009 10:00 Not one to miss out on a party, Ford gatecrashed the French brands’ electric carfest at the 2009 Frankfurt motor show. The new Focus BEV (battery electric vechicle) is a working prototype and not bound for production – yet, although that is the longer term intention. A demo programme starts with 15 cars hitting UK roads in 2010.

U.S. safety officials deny airbag exemption for the Pagani Huayra

U.S. safety officials have shot down Italian supercar maker Pagani's request that the Huayra coupe be exempted from needing advanced airbags--a move that means Pagani can't legally sell the car in the States. Safety rules require that all new cars sold in the United States be equipped with airbags that can automatically adjust deployment force based on the height and weight of the seat occupant.