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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Car Design China Award Winners at Umeå

CDN 中国汽车设计大赛获奖选手在 Umeå Two of the Car Design China Award 2012 winners won the fantastic prize of a two-week fully funded placement at Sweden's Umeå Institute of Design to mix with like-minded young designers and learn new skills with some of the latest technology available. We spoke to Umeå's Programme Director for Transportation Design Education Demian Horst to find out how Fang Siyuan of Zhengzhou University of Light Industry and Huang Hongliang of Huazhong University of Science and Technology got on. After arriving on 21 September the two students joined up with the course's 20 international students – including two Chinese students – in the studio before undertaking their first task, which was to join both transport classes in a sketch workshop with BMWDesignworksUSA designer and Umeå alumnus Tommy Forsgren.

Here's what we missed at the 2014 Concorso d’Eleganza Villa d'Este

This year's Concorso d'Eleganza Villa d'Este took place over the weekend of 23-35 May. Bathed in spring sunshine, the lawns of the Grand Hotel Villa d'Este played host to the annual gathering of 50 of the world's finest classic and concept cars, and 35 motorbikes. Sadly, clashing commitments meant that CDN couldn't jet down to Lake Como this year.