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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Land Rover fomalizes deal with off-road partner Bowler

Land Rover finalized a deal with Bowler on Thursday that formalizes an existing arrangement as Bowler—a U.K.-based builder of rally raid cars—has been a working with Land Rover for more than a decade. Bowler competition vehicles will now compete with “Powered by Land Rover” badges, a slogan that will also be highlighted in customer and marketing events. Bowler will also get access to Land Rover parts and benefit from “technical and development support” from the firm.

Vauxhall Corsa VXR (2007): first official pictures

By Tim Pollard First Official Pictures 03 January 2007 00:01 Vauxhall Corsa VXR: the lowdown Vauxhall will unleash its hottest-ever supermini in March: the 190bhp Corsa VXR. In keeping with the UK-only VXR branding, the hot hatch will be spruced up with a butch bodykit, a series of chassis tweaks and a turbocharged version of Vauxhall's 1.6-litre engine. Vauxhall's previous sporting superminis have left us lukewarm, but this latest one promises some fireworks in the engine department: the company quotes 0-62mph in just 6.8sec, and it tops out at 140mph.