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ICEM Style creative design software launched

ICEM Ltd, known for its ICEM Surf Class A surface development software, has launched ICEM Style, a new software product developed specifically for use by creative designers in the transportation design and industrial design industry. The launch presentation highlighted the integrated workflow from concept development in ICEM Style, through to refinement in ICEM Surf, enabling designers and engineers to share the same model data throughout the design process. According to ICEM, it is now possible, for the first time in a concept design tool, to design in a photo-realistic modelling environment, without using third-party visualisation products, or to wait for a static rendering to be generated.

Maserati and Poltrona Frau showcasing continuing collaboration

Maserati and Poltrona Frau are showcasing their continuing collaboration in automotive design in a weeklong exhibition at Design Centre at Chelsea Harbor, London. From 18 until 22 June the glass domes of Design Centre will play host to a Maserati GranCabrio Sport as well as one of Poltrona Frau's skilled artisan upholsterers working on a chair throughout the week in a demonstration of traditional Italian craftsmanship. Poltrona Frau, the international high-end furniture company, has realized the interiors of the entire Maserati range – including the Quattroporte saloon, GranTurismo coupe and GranCabrio convertible – through its 100-year history of leather working and handcraftsmanship.

Lexus F – sexier than a wet woman in your arms

The Lexus F will distract you from even the most appealing event. Apparently Why do people buy a Lexus? In truth, most buy because a Lexus offers impressive build quality, understated looks, lots of toys and a bullet-proof reputation for reliability; a Lexus is a luxury car buy that is driven by the head, rather than the heart.