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'Stay Hungry, Stay Foolish': A tribute to Steve Jobs (1955-2011)
Sat, 08 Oct 2011The recent passing of Steve Jobs, co-founder and CEO of Apple, has found us mourning the loss of a visionary who brought not only technology and functionality to the product design industry, but also transcended the boundary into automotive design. Jobs succeeded in making what was at the time a foreign invention – the personal computer, a device impeded by its lack of usability – attractive to the masses by making it simpler, intuitive and essentially more functional for those who didn't hold a PhD in physics. From his previous experience with the artistic qualities of calligraphy, Jobs took a sector that was so inward looking that it risked alienating the consumer – regardless of its capability – and wrapped it up in a warm, aesthetically appealing package that could be more easily understood.
Ferrari 458 Italia World Première +Video
Fri, 11 Sep 2009The Ferrari has its world premiere this week in Maranello Wednesday evening saw gala presentation of the 458 Italia to an invited crowd, and Ferrari had every Ferrari-associated face on display, from Michael Schumacher to Piero Ferrari. It’s the usual glad-handing event, but we do get a few glimpses of the 458 in motion, and it’s a curtain raiser for the proper reveal next week at Frankfurt. I’ll take the nice black one near the end of the video.
Vauxhall Ampera price cut by £3,500
Tue, 10 Sep 2013The Vauxhall Ampera (pictured) drops in price by £3500 Although we still feel the range-extender is the right way for car makers to go to get the car buying public to accept EVs, the range-extender Vauxhall Ampera has not exactly been a runaway success. Despite Vauxhall offering potential Ampera buyers the option of trying it for 30 days and handing it back if they don’t like it, the Ampera has failed miserably to sell in any sort of volume. So, with new competition on the way from the range-extender BMW i3, Vauxhall are taking drastic action to try and tempt buyers in to the Ampera and are slashing prices by £3,500.