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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Porsche 911 Black Edition (2011) at 2011 Geneva motor show

The current Porsche 911 isn’t dead yet – this is the run-out Black Edition special. Just 1911 examples will ever be built, and it’s loaded with extras to keep 911 sales ticking over until the all-new version is unveiled later this year. Unlike the Carrera GTS, which is the most focussed (and brilliant) 911 this side of a Porsche Motorsport product, the Black Edition is based on the entry level Carrera.

Mercedes G-Class Updated

The Mercedes G-Class has had some minor tweaks as it reaches its 30th birthday Don’t get too excited, though. These are not exactly extensive, but then the G-Class has always been about slow development, not huge change. So trim levels stay the same, and you still have the choice of the G350 CDi, the G50 and the G55 AMG.