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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

WINTER BREAKDOWN EXPENSE FOR USED CAR OWNERS

SOME VEHICLE components are nearly three times as likely to fail during the winter months as in the summer leading to potentially expensive repairs for the owners of older vehicles, according to Warranty Direct. The specialist insurer and warranty provider analysed 50,000 live automotive policies and found that ignition coils are 283 per cent more likely to fail between December and February than between June and August. Fuel injection pumps, thermostats and a number of electrical components are also more likely to suffer in the cold leading to an average winter repair bill of £408.60, the company has warned.

Toyota will pay NHTSA fine, adds to recalls

Toyota has stayed at the top of the news in the last few days. The Japanese automaker agreed to pay the record $16.4 million fine the U.S. Transportation Department levied against it, even as it scrambled to fix the Lexus GX 460 that Consumer Reports said was unsafe to drive.