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Land Rover reveals amazing ‘invisible bonnet’ technology

The Land Rover Discovery Vision Concept car will debut groundbreaking ‘virtual bonnet’ technology that uses augmented reality to make the front of the car invisible. The new tech is part of a range of technology features to be revealed on the firm’s New York Motor Show star car next week (16 April). Land Rover Discovery Vision Concept (2014): first glimpse Land Rover Discovery family to grow with new models It uses cameras located in the grille to capture what the car will drive over – and then uses powerful processing software to feed this into a head-up display.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

New Ford Kuga arrives in the guise of 2012 / 2013 Ford Escape

The 2013 Ford Escape arrives - the 2012 Ford Kuga The reveal of the new Ford Escape ahead of the Los Angeles Auto Show this week may not have the Kuga badge on its boot, but it is – bar a few tweaks and engine changes – just what we’ll see in Europe as the 2012 Ford Kuga. Based on the European-designed Ford Vertrek concept, the Ford Escape replaces the old-fashioned North American escape with a very European take on a compact SUV, but one that benefits from much more room to accommodate average Americans. The Ford Kuga / Escape is the next instalment in Ford’s plan to unify its models around the world.