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Wheel maker connects with exotic clientele via social media
Mon, 16 May 2011Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.
Flashback: Pontiac killed on April 27, 2009
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BMW i100 Coupe Active Hybrid in 2013
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