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First customers are key to EV sales success, execs say

Word of mouth is a key element to generating buyers for electric and plug-in hybrid vehicles. Today, it's the early adapters, tech-savvy buyers who are embracing the technology and buying the plug-in hybrid Chevrolet Volt and the battery-powered Nissan Leaf. But for these vehicles and similar models to go mainstream, anxiety about the technology needs to be eliminated.

All-new Ford F-150 revealed at 2014 Detroit Motor Show

Ford has revealed an all-new version of the States' bestselling vehicle, the F-150 pick-up – and in a world first, the US favourite boasts an all-aluminium body and lightweight, high-strength steel frame. The new Ford F-150 is more than 300kg lighter than the model it replaces and, thanks to four engine choices including an all-new downsized 2.7-litre EcoBoost turbo, is much more fuel efficient too. Given that Ford sold a staggering 763,402 F-150s in 2013 alone, these changes will have a very positive effect in terms of the new model's environmental impact.

Spy photog Brenda Priddy gets a turn in front of the camera lens

Why would anyone be willing to spend more than two months every summer crisscrossing the desert in the Southwest? Well, if you're spy photographer Brenda Priddy, it's because you're hunting Rabbits, and sports cars, and SUVs and occassionally minivans. Priddy, whose work appears here at autoweek.com and in AutoWeek magazine as well as in our sister publication Automotive News and other outlets, took a turn in front of the lens recently.