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Volkswagen's No. 1 ambition: How it plans to rule the world

When Ferdinand Piech celebrates his 74th birthday on April 17 in his villa in Salzburg, Austria, with his wife, Ursula, his youngest son, Gregor, and other close family members, he likely will look back at his career and break into a big, satisfied smile. The chairman of Volkswagen AG's supervisory board wants to turn Volkswagen Group into the world's largest automaker. And he loves it when a plan comes together.

Audi denies high price hits sales of new A1

Audi denied suggestions that its new A1 entry-premium car is losing sales because it is priced too high. Audi dealers and industry observers believe the A1 is failing to attract an expected rush of customers because it costs too much for its target group of young people, according to Automobilwoche. The A1's starting price is 15,800 euros ($20,873) in Germany.

Audi Q3: Production starts in Spain

Audi Q3 - production has started in Spain The Audi Q3 is the latest niche-filler from Audi, another soft-roader to mop up the seemingly endless queue of buyers wanting something high-riding and rufty-tufty. And if that high-riding something that’s a little rufty-tufty just happens to have a decent badge attached and comes complete with plenty of grown-up toys, so much the better. Which is why Audi has high expectations of its new Q3, with the SEAT plant in Martorell, Spain gearing up to churn out as many as 100,000 Q3s a year.