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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Novitec Alfa Romeo 8C Spider adds boost for a sensuous 600 hp

Novitec has laid hands on the near-perfect Alfa Romeo 8C to create the 8C Spider Kompressor, a car the tuner claims is the “most powerful street-legal Alfa Romeo of all time.” Heady words, but they're nicely backed up by a supercharged version of the 4.7-liter Alfa V8 cranking out 600 hp and 434 lb-ft of torque. That's up from approximately 450 hp and 346 lb-ft on a stock Alfa Romeo 8C Competizione. Tweaks supporting the force-fed mill include a water-to-air intercooler, custom injectors and revised fuel and ignition mapping, plus a variable stainless-steel exhaust system.

BMW 2 Series tease begins (video)

New BMW 2 Series tease begins BMW’s plans to extend their model range continues, with the new BMW 2 Series due to join its larger sibling – the BMW 4 Series – as the 1 Class Coupe/Cabriolet. The official reveal for the new BMW 2 Series is expected at the end of next week, but ahead of that BMW has started to tease its new Coupe on video (below). We don’t get to see much – and what we do see isn’t a huge surprise – but we already know much of what to expect when the 2 Series starts to hit the road in 2014.