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Peugeot 2008 DKR heading for the Dakar Rally. Not that it looks much like a 2008

The Peugeot 2008 DKR (pictured) is heading for the Dakar Rally After steering clear of the Dakar Rally for a quarter of a century, Peugeot is back in the endurance rally game with the Peugeot 2008 DKR, a rally car that shares its name with Peugeot’s 2008 Crossover – but little else. Instead of the almost cutesy looks of the 2008, the 2008 DKR gets looks that could have come from Mad Max with a sinister-looking black paint job, just two doors, short overhangs for better obstacle negotiation, 37″ off-road tyres and a thumping great wing at the back. Unlike most cars that tackle the Dakar, Peugeot has decided that rear-wheel-drive is the way to go as it allows for bigger wheels and more suspension travel, rather than the four-wheel-drive preferred by the majority of entrants.

Land Rover Freelander 2 HSE Review & Road Test Part 2

Part 2 of the Freelander 2 Raod Test and review If you look at the Freelander 2 and compare its style to its modern rivals – such as the Audi Q5 – it looks a bit staid and frumpy. But change your perspective just a little and it becomes a convincing interpretation of an urban Land Rover. It’s bigger then its predecessor – taller and wider with an extra 4″ in the wheelbase – and it feels a much more grown-up vehicle than it was.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.