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50 Years of the BMW 'Neue Klasse'

In a year that sees the celebration of the ever-seductive Jaguar E-Type and the characterful Renault 4, it would be easy to overlook other cars also reaching their half-century, especially a mundane three-box saloon. However, the BMW 1500 isn't any less significant. When launched at the 1961 Frankfurt International Motor Show, intrigued and inquisitive visitors were forced to wait 30 minutes just to catch a glimpse of the car.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Saab SOLD to National Electric Vehicle Sweden

The Swedish press are reporting this morning that Saab administrators have agreed a deal to sell Saab to National Electric Vehicle Sweden. The Saab Saga has been going on so long it’s hard to think of it is a car maker any more. But that may be about to change.