Flightcom Nighthawk 4dlx on 2040-parts.com

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

GM exec sees room for Subaru BRZ/Scion FR-S fighter

Chevrolet unveiled two stylish concepts at the 2012 Detroit auto show. One, the Tru 140S, was a bit of a poser -- its exotic looks belied its hypothetical low price point and its front-wheel-drive underpinnings. The boxy red Code 130R, on the other hand, had the potential to be dynamite.

Koenigsegg Agera R: Official

Koenigsegg Agera R - confirmed for Geneva We discovered last month that one of only two Koenigsegg Agera’s so far delivered had been turned in to a Koenigsegg Agera R – with extra horses and extra Koenigesegg goodness – for a member of the Oman Royal Family. After a few phone calls we were also able to exclusively reveal that Christian von Koenigesegg liked what he’d done to the Agera so much, the Koenigsegg Agera R was to be turned in to a production model and would turn up at the Geneva Motor Show. And so it is.