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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image
Tue, 17 Dec 2013There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.
2013 Porsche Carrera 4 set for reveal Paris motor show reveal
Mon, 27 Aug 2012Porsche has lifted the veil on the fifth-generation 911 Carrera 4 all-wheel-drive sports car ahead of a September premiere at the Paris motor show. It is expected to reach North American showrooms in February as a 2013 model. The 911 Carrera 4 has a widened body with rear side panels extending 0.9 inches beyond the standard rear-wheel-drive 911, which allows for wider rear wheels and tires.
Subaru Advanced Tourer concept
Wed, 09 Nov 2011The 2011 Tokyo motor show will see Subaru reveal a second concept alongside the hotly anticipated BRZ sports coupe. The Advanced Tourer Concept appears to be an evolution of the 2009 Hybrid Tourer Concept. The gullwing festooned body of the previous concept has been dropped in favor of a five-door station wagon.