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Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

Aston Martin Rapide – first official image

First official image of the Aston Martin Rapide [ad#ad-1] The Aston Martin Rapide been coming for ever. But it’s getting closer (even though its not actually going to be on sale until 2010) and finally Aston Martin has released the first official image of the car, although there was a so-called official image (or rendering) of the Rapide a little while back. For some reason this story and the image were embargoed until tomorrow.

Guinness returns fastest production car world record to Bugatti

The Bugatti Veyron Super Sport is back as the “Fastest Production Car” after Guinness World Records looked deeper into the claim, and decided that Bugatti's eliminating the speed limiter in order to set a record did not bar the vehicle from holding the title. “The focus of the review was with respect to what may constitute a modification to a car's standard specification,” said Guinness in a statement. “Having evaluated all the necessary information, Guinness World Records is now satisfied that a change to the speed limiter does not alter the fundamental design of the car or its engine.” Now the company owns both the open- and closed-top speed records with the Veyron Grand Sport Vitesse and the Veyron Super Sport.