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Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Bertone BAT 11

By Guy Bird Motor Shows 10 March 2008 11:43 What’s new on Bertone’s Geneva Motor Show stand? Italian coachbuilder Bertone might be in deep financial trouble – it didn’t have a stand at the Geneva show – but its styling division, Stile Bertone, revealed an incredible one-off car on the night of the first press day instead at Auto Design Night, a special event for car designers held at city centre night club La SIP. The stunningly streamlined BAT 11 doesn’t take its odd name from the bat-like rear wings, but because BAT stands for ‘Berlinetta Aerodinamica Tecnica’ in Italian, the ‘11’ indicating that it is the fourth in a series of one-off Bertone designs for Alfa Romeo following on from the BAT 5, 7 and 9 from the mid-1950s.

Mercedes-Benz courts Renault for new Smart model based on Twingo

Mercedes-Benz is set to join forces with Renault in a deal aimed at providing its underdeveloped Smart division with a contemporary-engineered front-engine/front-wheel-drive platform as the basis for a frugal new Forfour model. The new Smart, due out in 2013, is planned to sit on a lightly modified version of the Renault Twingo’s underpinnings, complete with a 93.3-inch wheelbase. Speaking about the new car over the weekend, a highly placed Mercedes-Benz official told AutoWeek: “It’s a key component in plans to grow the Smart brand.